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Your Social Media Reputation-2

Your Social Media Reputation-2
Your Social Media Reputation – More Than Just a Post

Social media has become such a big part of our daily lives that many people check there phones even before they’re fully awake in the mornings. This is part of the reason why businesses have taken to social media platforms to market their products and services. What better way is there than to target an audience that is constantly open to information? Convenient and effective as it is, managing your social media reputation is no easy task.

Great content takes time.

Like the title says, managing a social media account is more than just occasionally posting random content. Posting high-quality, engaging content at the right times is not as simple as it might seem. Followers know when content has been watered down or reposted and they don’t appreciate it. That’s why it’s [...]

Why You Should Sell Your Car Your Way

Why You Should Sell Your Car Your Way

Why You Should Sell Your Car Your Way

There is more than one way to skin a cat. While not as gruesome an image, there is also more than one way to sell your car. Instead of simply relying on a used vehicle salesperson to do the job for you, you can now choose from dozens of vehicle-selling methods and find what suits you best.

The reason it is so important to know about the different ways to sell your car is simple: not every method works for every person’s needs. If you’re looking for a quick sale, advertising online might not be as efficient an option as trading it in. However, if you’re trying to get as much money as you possibly can, a trade in just won’t work. The key is to find a way that suits your [...]

The Importance of Brand Association

The Importance of Brand Association

The Importance of Brand Association

When you hear that all too familiar ringtone, you already know it’s an iPhone without having to look. When you think of a refreshing, summer’s day drink, you’ll most probably imagine an ice-cold Coke. We make these associations without really giving it a second thought, but why? Why is it that some brands seem so timeless and powerful while others barely make an impact?

While advertising plays an immense role in brand associations, it definitely isn’t the only game-changer. Brands become powerful because of several reasons. Product quality, customer service, and word of mouth are just some of the examples of how brands set themselves apart from their competition. Becoming the leading brand for a specific product shapes how new and up-and-coming brands will model and brand their own businesses. That’s why brand association is more than just [...]

email marketing

email marketing

How Does Email Marketing Influence Your Business?

Like we’ve mentioned in this article [link to article “The Importance of Advertising”], advertising is becoming more important than ever before. We also know that there are countless ways to market and advertise your business. One of the most popular, albeit ‘old-school’, ways is email marketing. This involves contacting your existing and prospective clients via email to advertise your products and services. Here’s why email marketing has withstood the test of time.

Accessibility

Almost everyone has an email address, whether it’s for personal or professional use. Email addresses are a requirement for social media, so it goes without saying that those you can reach through social media marketing, you can also reach via email. Another facet of this is that emails are available on mobile devices which allow you to reach your clients no matter where they [...]

Fashion in the Automotive Industry

Fashion in the Automotive Industry
Fashion in the Automotive Industry

Taking Runways by Storm

When we think of the high-fashion community, the likes of Gucci, Versace, and Louis Vuitton almost always come to mind. If we had to guess what these fashion giants drive, we would probably suggest cars like Rolls-Royces, Ferraris, Lamborghinis and more. It’s no coincidence that we associate these high-end, luxury cars with fashion. Both the automotive and fashion industries specialise in using the best materials to create designs that both protect us and show our unique sense of style – and it’s no surprise that the elite work side by side.

Fashion designers and auto manufacturers have worked hand-in-hand for decades. Take the Gucci Fiat 500 for example – while you might not jump at the chance to own this fashionable car, thousands of pre-orders came flooding in as soon as it was [...]

Experts in Advertising

Experts in Advertising

 

Experts in Advertising

Let’s say you’re a new business owner and you’ve just gotten your business off the ground. More often than not, your budget might still be fairly limited, and you might decide to skip out on hiring an expert advertiser for the time being. You might also be the owner of a business that’s (according to you, perhaps) too small to warrant extremely high advertising costs. Regardless of your situation, if you’re not at least considering the help of an expert, you might be hurting your business more than you think.

Advertising is much more than just writing a post on Facebook or handing out a few flyers. It’s a fast-paced, cut-throat industry and even knowledgeable advertisers occasionally have trouble breaking into the market. According to B2B Marketing [add link: https://www.b2bmarketing.net/en-gb/resources/blog/why-advertising-important-current-era ], your business’ advertising should never take a backseat. Not only [...]

Digital Marketing Vs Traditional Marketing

Digital Marketing Vs Traditional Marketing
Digital Marketing Vs Traditional Marketing

Think about the last time you received a flyer. The chances are high that you can still remember what that flyer was advertising. Now, think of the last advertisement you saw on social media. Can you remember who posted it, let alone what it was about? Studies have shown that people view physical advertisements as more “real”, which leads us to believe that it makes a bigger impact on customers. So, with the proof that traditional marketing still has some value to it, how does it weigh up against the constantly shifting digital marketing trends of today?

Traditional Marketing

Some of us might imagine an ancient printing press churning out flyers when we hear the words “traditional marketing”. We tend to forget about radio advertisements, billboards, and magazines, just to name a few. Chron.com defines traditional [...]

Code of Conduct Change in SA How

Code of Conduct Change in SA: How it will affect you

In September 2017, the first draft of the new Automotive Code of Conduct was published by the Competition Commission of South Africa. This could change the very fabric of the automotive industry going forward, and here’s why.

The new code of conduct proposes that customers must be able to go to the automotive-service provider of their choice for maintenance and repairs without manufacturers threatening to void their warranties. Instead of relying on a handful of approved providers, customers would have the freedom to decide on a provider that best suits their specific needs. Revolutionary as this may seem, this code of conduct has already been tried and proven successful by the US.

The Right to Repair bill was passed in Massachusetts in November 2013 and has realised great potential. Most companies have been supportive of the bill that stated that car companies should keep [...]

South Africans like their luxury vehicles. You know it. We know it.

 

For high-net-worth individuals, the reality of owning a fleet of high-end cars and SUVs isn’t some daydream. However, it’s also a real possibility for savvy shoppers who keep their eyes out for the best deals on the continent.

According to the South African Wealth Report by New World Wealth, a global market research group, the nation’s wealthy most often splurge on top-end vehicles from brands like: Porsche, Ferrari, Bentley, Rolls Royce, Aston Martin, Lamborghini, and Mclaren.

Purchasing such high-end vehicles is about more than four wheels and a machine designed to perfection, it’s about joining a society, about joining a club, about joining a select group of individuals in S.A.—in the world.

It should be no surprise that luxury SUVs, such as the Porsche Cayenne Turbo and the Range Rover 5.0L V8, are among the most popular purchases in S.A. Their high-road [...]

Buying-a-car-1030x687

Buying-a-car-1030x687

Buying a vehicle is a big decision. There are so many factors to consider and it could be a bit overwhelming at times.

Luckily, Mobility Online gives you the freedom to make your own educated choices when buying a vehicle. We ensure that you get the right trade-in price for your old vehicle and we solely associate ourselves with accredited service providers.

We’ve been part of the motor industry in South African for decades. It has given us the knowledge and experience to ensure we not only provide a safe platform for you as a buyer or seller, but that we also provide vehicles and related services from reputable service providers with who we have longstanding relationships.

If you’re interested in buying a vehicle, make sure it is through Mobility Online. We represent some of the largest vehicle brands across our dealer network in South Africa and [...]

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