Think about the last time you received a flyer. The chances are high that you can still remember what that flyer was advertising. Now, think of the last advertisement you saw on social media. Can you remember who posted it, let alone what it was about? Studies have shown that people view physical advertisements as more “real”, which leads us to believe that it makes a bigger impact on customers. So, with the proof that traditional marketing still has some value to it, how does it weigh up against the constantly shifting digital marketing trends of today?
Some of us might imagine an ancient printing press churning out flyers when we hear the words “traditional marketing”. We tend to forget about radio advertisements, billboards, and magazines, just to name a few. Chron.com defines traditional [...]