Like we’ve mentioned in this article [link to article “The Importance of Advertising”], advertising is becoming more important than ever before. We also know that there are countless ways to market and advertise your business. One of the most popular, albeit ‘old-school’, ways is email marketing. This involves contacting your existing and prospective clients via email to advertise your products and services. Here’s why email marketing has withstood the test of time.
Almost everyone has an email address, whether it’s for personal or professional use. Email addresses are a requirement for social media, so it goes without saying that those you can reach through social media marketing, you can also reach via email. Another facet of this is that emails are available on mobile devices which allow you to reach your clients no matter where they [...]