When you hear that all too familiar ringtone, you already know it’s an iPhone without having to look. When you think of a refreshing, summer’s day drink, you’ll most probably imagine an ice-cold Coke. We make these associations without really giving it a second thought, but why? Why is it that some brands seem so timeless and powerful while others barely make an impact?
While advertising plays an immense role in brand associations, it definitely isn’t the only game-changer. Brands become powerful because of several reasons. Product quality, customer service, and word of mouth are just some of the examples of how brands set themselves apart from their competition. Becoming the leading brand for a specific product shapes how new and up-and-coming brands will model and brand their own businesses. That’s why brand association is more than just [...]